Collection: Brilliantly Focused Formulas

Each of our BFFs are tailor made for more specific types of play and personal preference. These lubricants are a great way to start pairing products with your unique needs. From Anal to Xtra Silky, there's a JO brilliantly focused formula that's just right for you.

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Sku: 40111

Availability: In stock (12 items)

Vendor: JO

H20 Anal is a luxurious formula with a thicker feel not found in most water-based lubricants and is designed to reduce friction during anal sex for more intense play. With its long-lasting glide and plush texture, H2O Anal cleans off...

Sku: 40111

Availability: In stock (12 items)

Vendor: JO

Sku: 10554

Availability: In stock (21 items)

Vendor: JO

JO Coconut Hybrid lubricant is our unique blend of premium coconut oil and water-based ingredients. It offers a rich glide that melts against the skin for the perfect slide during solo, partnered, and toy play. Its soft, creamy formula absorbs...

Sku: 10554

Availability: In stock (21 items)

Vendor: JO

Sku: 40102

Availability: In stock (11 items)

Vendor: JO

JO Premium Anal is our luxurious, silicone-based formula designed to reduce friction during anal sex or more intense play. With its buttery smooth texture and long-lasting glide JO Premium Anal is perfect for extended sessions when you want to feel...

Sku: 40102

Availability: In stock (11 items)

Vendor: JO

Sku: 10641

Availability: In stock (10 items)

Vendor: JO

JO Xtra Silky starts with our luxurious silicone-based formula and adds vitamin E for a slick, moisturizing experience. With its delicate texture and long-lasting glide, JO Xtra Silky is perfect for extended sessions when you want to feel every stroke...

Sku: 10641

Availability: In stock (10 items)

Vendor: JO

Sku: 40081

Availability: In stock (12 items)

Vendor: JO

JO Actively Trying helps couples maintain that sense of sensuality while trying to conceive. Actively Trying is a specialized lubricant designed to maintain an environment conducive to fertilization. Unlike typical lubricants, Actively Trying has been formulated - and tested -...

Sku: 40081

Availability: In stock (12 items)

Vendor: JO

Sku: 40661

Availability: In stock (12 items)

Vendor: JO

JO H2O Gel Original is our thickest lubricant and has the feel of a water-based lube, but with a thicker, plush texture that stays put wherever it’s placed. Great for solo and toy play, its sensual, comforting glide and silky-smooth...

Sku: 40661

Availability: In stock (12 items)

Vendor: JO

Sku: 40771

Availability: In stock (11 items)

Vendor: JO

JO Premium Jelly Original is a luxurious, silicone-based formula that starts off thick and melts into a barely there long-lasting glide. JO Premium Jelly Original has that "just right" consistency and cling, so it's perfect for extended sessions when you...

Sku: 40771

Availability: In stock (11 items)

Vendor: JO

Sku: 41001

Availability: In stock (24 items)

Vendor: JO

JO Naturalove products are the first water-based lubricants certified by the USDA. Natural agave and carrageenan seaweed mean Naturalove USDA Organic Personal Lubricant starts as a gel that absorbs naturally during use. Its slick glide and soft and delicate feel...

Sku: 41001

Availability: In stock (24 items)

Vendor: JO

Frequently Asked Questions

Water-based lubricants are great for all types of play. Our formula is easy to clean, non-staining, and was created to exceed your expectations of performance. JO silicone lubricants are made with longevity and luxury in mind. Our thick, buttery texture is ideal for extended play and rigorous anal pleasure. If you’re looking for the best of both worlds, our silicone hybrid is the complete package.

All JO lubricants are safe to use with latex and polyisoprene condoms. Check the product page for additional information on polyurethane condoms as compatibility varies based on the formula.

JO Spicy Clitoral Stimulant or Chill Clitoral Stimulant are regular strength stimulants with warming or cooling tingle. For a more intense sensation, JO Atomic and Artic provide maximum strength warming or cooling. Our best selling 12-Volt Clitoral Stimulant provides a buzzing and pulsing sensation without the warming or cooling sensation. JO Warm & Buzzy is our strongest clitoral stimulant, and we wouldn’t recommend trying this product if it’s your first time using a clitoral stimulant.

Our mouthwatering flavors do not contain sugar and are safe for vaginal use.

JO does not use ingredients with animal byproduct in any of our products. The FDA does not currently classify personal lubricants as vegan, but JO meets the standards. JO does not use any gluten in our lubricant formulas; however, our products are manufactured in facilities that also manufacture products with gluten.

JO All-In-One Warming and Fragrance-Free Massage Glides are also lubricants and are safe for internal use. JO Naturals, Aromatix and All-In-One Lavender Massage Glide are not safe for internal use.

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