Get to Know JO

We Take Pleasure Seriously

Curiosity Meets Confidence

At JO, we believe pleasure should feel natural, exciting, and completely your own. We create premium intimate essentials for curious, confident people who want more from their experiences and the products they trust. Whether you’re discovering something new or deepening what you already love, our thoughtfully designed formulas deliver elevated pleasure with clarity, comfort, and confidence.

Innovation That Inspires Connection

Innovation is how JO elevates both pleasure and trust. Every formula is thoughtfully developed with clinical credibility and your desires in mind: designed to enhance intimacy, spark exploration, and deepen connection. By continually setting new standards in sexual wellness, we empower confident pleasure experiences that feel as good as they are reliable.

Trust in Every Drop

From premium ingredients and rigorous testing to thoughtful, judgment-free guidance, JO is committed to quality and safety at every level. Every formula reflects our belief that pleasure should be confident, sensual, and accessible, empowering you to explore intimacy on your own terms.

Find us featured in...

Not a lot of lubes can say they’re USDA-certified organic, but JO’s NaturaLove can. And it tastes like strawberries despite not using any sugar. Like we said, magic!”

“Edible lube connoisseurs sing the praises of System JO water-based lubes for being so dang scrumptious.”

“When you’re ready to add a whole new layer of pleasure to oral sex, reach for this three-pack of fruit-flavored lubes.”

“System JO's organic, water-based formula features all-natural ingredients and soothing chamomile. Plus, it includes organic vanilla for a sweet taste and smell.”

Not a lot of lubes can say they’re USDA-certified organic, but JO’s NaturaLove can. And it tastes like strawberries despite not using any sugar. Like we said, magic!”

“Edible lube connoisseurs sing the praises of System JO water-based lubes for being so dang scrumptious.”

“When you’re ready to add a whole new layer of pleasure to oral sex, reach for this three-pack of fruit-flavored lubes.”

“System JO's organic, water-based formula features all-natural ingredients and soothing chamomile. Plus, it includes organic vanilla for a sweet taste and smell.”